Tag Archives: optics

GPO, USA Introduces Passion ED Binocular Line


GPO, USA, the industry’s newest premium optics company, introduces the PASSION ED binocular portfolio. This product is German designed and engineered, combining quality, features, price and value for the benefit of the American hunter, birder or outdoor enthusiast. The PASSION ED binocular lineup is built on a high-performance and highly durable magnesium frame and includes 32mm and 42mm objective lens models.

“PASSION ED will set a new benchmark for this industry by offering the highest quality/value ratio seen. Optically, it’s excellent as expected from a GPO product, but we have also incorporated features into this binocular that are normally seen in products priced significantly higher,” says Michael Jensen, owner and CEO of GPO, USA.

The PASSION ED binocular line will be initially offered in 8×32, 10×32, 8×42 and 10×42 models. With smooth-rotating aluminum locking eyecups and a magnesium micro-bridge and main core ergonomically built for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance entry-premium field optic.

Models include a wide-angle field of view, GPObright high-transmission lens coating technology boasting 90% light transmission, extended eye relief and close-focus capabilities that are sure to please the optical enthusiast. Waterproof and nitrogen-purged for fog-proof capability, the line features phase-coated prisms for optical performance and an included custom molded hard case. All models are available in four colors: Charcoal Black, Deep Green, Desert Sand, and Dark Brown Earth.

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Steiner Introduces New Wildlife XP Binoculars


wildlifexp-10x44cThe new Steiner Wildlife XP Series binoculars will offer ultra-high definition and precision German engineering. These new binoculars feature fluoride glass, precision ground Schott lenses and a new Ultra-HD optical system to offer hunters, birders and other outdoor enthusiasts a wider field of view, true color fidelity and crisp sharpness.

“The new Wildlife XP Continue reading Steiner Introduces New Wildlife XP Binoculars

Zeiss Announces New Conquest DL Line


huntforeverzeissconquestdlHunters require precision performance and durability in the field, that’s why they have counted on the Zeiss DURALYT line for years. Now,  Zeiss sports optics announces a new successor to their already proven DURALYT riflescope line, the new CONQUEST DL. The DL line features three models: 1.2-5×35, 2-8×42 and 3-12×50. All are available with illuminated reticle #60 or non-illuminated reticle #6, offering hunters a perfect riflescope for almost any situation. Continue reading Zeiss Announces New Conquest DL Line

New Victory from Zeiss


SCI Corporate Sponsor Zeiss has unveiled a new and improved version of their Victory line of precision binoculars. Take a look at the manufacturing process and what Zeiss innovation means to you.