Category Archives: New Products

GPO, USA Introduces Passion ED Binocular Line


GPO, USA, the industry’s newest premium optics company, introduces the PASSION ED binocular portfolio. This product is German designed and engineered, combining quality, features, price and value for the benefit of the American hunter, birder or outdoor enthusiast. The PASSION ED binocular lineup is built on a high-performance and highly durable magnesium frame and includes 32mm and 42mm objective lens models.

“PASSION ED will set a new benchmark for this industry by offering the highest quality/value ratio seen. Optically, it’s excellent as expected from a GPO product, but we have also incorporated features into this binocular that are normally seen in products priced significantly higher,” says Michael Jensen, owner and CEO of GPO, USA.

The PASSION ED binocular line will be initially offered in 8×32, 10×32, 8×42 and 10×42 models. With smooth-rotating aluminum locking eyecups and a magnesium micro-bridge and main core ergonomically built for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance entry-premium field optic.

Models include a wide-angle field of view, GPObright high-transmission lens coating technology boasting 90% light transmission, extended eye relief and close-focus capabilities that are sure to please the optical enthusiast. Waterproof and nitrogen-purged for fog-proof capability, the line features phase-coated prisms for optical performance and an included custom molded hard case. All models are available in four colors: Charcoal Black, Deep Green, Desert Sand, and Dark Brown Earth.

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Trulock Introduces New Dove Choke Tubes


Just in time for the start of dove season, Trulock Choke Tubes introduces two new choke tubes especially created for these sky speedsters.

Built in Whigham, Georgia these new tubes have been designed to produce dense, hard-hitting patterns in all 12 Continue reading Trulock Introduces New Dove Choke Tubes

Kenetrek Desert Guide


Kenetrek identified a need for a tough, lightweight boot that breathes and came up with the Desert Guide for hunters and guides who hunt in harsh desert climates.

Unfortunately, I’m one of those people who are so hard on boots that I had pretty much given up finding a good, long-lasting pair. Consider some of my experiences: On the second day of a mule deer hunt in New Mexico the sole stitching of a boot gave out. I finished the hunt with a generous winding of duct tape holding the sole on. While on an Anticosti Island whitetail hunt, the upper separated from the lower on one of my “pac”-style boots essentially leaving me with a rubber slipper in a very soggy environment. The only waterproof boots available at Port Menier were Continue reading Kenetrek Desert Guide

Precision Shooting Equipment – Engineered for Success


PSE CEO Pete Shepley and AZ Game & Fish Department Commissioner Eric Sparks.

The story of Precision Shooting Equipment (PSE) has a familiar beginning. An individual has an idea and through hard work, innovation and determination, becomes a success. It’s a story that while not exclusively American, is one that has been the overarching inspiration for so many successful companies. From the start, PSE founder and CEO Pete Shepley has kept the personal, hands-on approach to designing and building bows while building a reputation for quality and making PSE the largest privately owned archery manufacturing company in the United States. Continue reading Precision Shooting Equipment – Engineered for Success