German firearms manufacturer Blaser in conjunction with Huntessential Fishfantastic announced it will take control of their product line in-house. All distribution in Southern Africa (except Namibia) will be handled by the newly formed Blaser South Africa.
According to Marc Hillermann, CEO of Blaser, SA, this decision was reached by mutual agreement with Huntessential Fishfantastic, Blaser’s former South Africa distributor. Hillermann wants to take the distributorship to the next level expanding on the ground work established by Huntessential, focusing on customer service, support to licensed dealers and product availability. Moving closer to the market, Blaser expects to strengthen dealer relationships through more direct communications. “Given our passion for hunting, we want to anticipate the demands of today’s hunters and be first to provide the perfect solution,” Hillermann said. This pursuit of engineering excellence and uncompromising quality has earned Blaser a reputation for innovation, safety and performance.
Blaser will also include a new line of safari clothing. “Blaser is a lifestyle brand, our products cater specifically to the needs of the active sportsman in the field,” says Hillermann.
Blaser SA will also be the distributor of Rigby products in Africa. Huntessential will continue selling Blaser and Rigby products on the retail market in South Africa, based out of their newly built showroom in Pretoria.